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Advisory

Fractional Capacity

GTM Foundation

  • 1 hour / week — $950/monthStanding working session + reasonable async support. Prioritization, decision checks, messaging and process questions.


  • 4 hours / week — $3,150/monthOne focused half-day (or split sessions) plus light production work: one-pagers, talk tracks, simple process notes, short research. Monthly written summary included.

GTM Foundation

Fractional Capacity

GTM Foundation

Fixed-scope project. 4–6 weeks. 

$8,500.

You walk away with:


  • Current-state assessment of what’s working and what’s constraining growth
  • Refined ICP and buyer clarity
  • Positioning and messaging framework
  • Recommended primary GTM motion(s)
  • 90-day ranked execution roadmap with owners, effort, and leading indicators
  • Clear options for what to do next (execute yourself, hire, or bring on fractional capacity)


50% to start, 50% on delivery. 

No ongoing obligation after the project.

Fractional Capacity

Fractional Capacity

Fractional Capacity

Directed time and ownership, 

not open-ended availability.


Light — $6,000/month

Roughly one focused day per week. 

Ownership of selected initiatives, weekly working sessions, pipeline or process rhythm, monthly written progress note. 


Standard — $11,500/month


Roughly two focused days per week. 


Broader ownership across multiple workstreams, deeper involvement in hiring or early team building, stronger operating cadence.



Both levels come with clear priorities set monthly, a simple scorecard, and a structured monthly review.


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