Fractional GTM for early & Growth-stage companies

. I help founders get clear on who they’re selling to, how they win, and what to do next—then stay involved long enough to make it real. Most companies don’t need a full-time GTM leader yet. They need experienced judgment, clear priorities, and someone who will actually drive the work forward without the overhead of a permanent hire. That’s the role I fill. How it works (three paths) Advisory — Ongoing sparring and light support when you mostly execute yourself. GTM Foundation — Fixed-scope project that produces clarity, positioning, and a 90-day plan. Fractional capacity — One or two focused days per week of directed GTM work and ownership. Who this is for? Founders and small leadership teams at B2B companies (especially SaaS) that are past pure product-market-fit guessing but not yet ready for a full GTM org. You want practical help that respects runway and decision speed.