sales process, sales coaching & fractional sales Management

Best Practices Sales Audit

Well the "First Thing" is generally first. First we benchmark your sales process, people, and practices against the best performing sales organizations. From there we can create your customized plan to improve sales and reduce headaches while providing greater certainty about your future.

Book Initial Meeting

Increase Lead Generation Efficiency

Sales Management in most organizations under-invest in some aspects of lead generation, and vastly over-spend in others. They exhaust their limited resources before all the leads that could be generated, are generated. With a dual focus on improving quality and reducing costs, Certitum will help your sales teams close more business. We do this while wasting less time and money on low quality leads. Leads are the first step in any sales process, so we starting improving them first in most cases.

Create a Proven, Repeatable Sales-Process (PRSP)

Shift from a talent-based, artistic sales system with the salesperson acting as the "rock star", to a scientific, process-driven system where all reasonably-talented salespeople can excel. Consistent, predictable growth requires a repeatable Sales Process that is proven. That process allows for any talented sales-person who receives effective Sales Coaching to succeed.

Leverage Technology

Fully leverage the power of CRM, social media, software tools, and a secret or two. We will leverage technology to reduce costs and improve efficiency. This allows your salespeople to spend more time, at the right time, with higher value prospects. Having an effective sales process that utilizes technology in the appropriate places makes Sales Management easier.

Improve Sales Management

Give individual sales coaching to salespeople because it's much more effective than training alone (which Certitam can also do where justified and needed). Create a sales process pipeline model for sales management so salespeople are held accountable and future sales can become predictable and more certain.

Improve Salesperson Performance

Assess and improve individual salesperson skills and create a compensation model that encourages the right behaviors and can even lower the cost of sales. By mapping a wide range of characteristics of each salesperson, we can better help each of those that are capable of succeeding, to find success through better sales process and sales coaching.

Make Hiring for Sales More Predictable

Whether we use the extensive list of salesQB position profiles, or creating a custom profile for your business, Certitum can help Sales Management find candidates that possess the communication style, motivation, and skills to be able to succeed using your Proven, Repeatable Sales Process.